How Corporate Giving Will Fare in This Recession
Many nonprofits depend on corporate donors for critical philanthropic support. Can they depend on corporate donors through this economic turmoil? That is the question we explore here.
There has always been something counterintuitive about corporate philanthropic grantmaking during recessions. Although one would think that shrinking corporate bottom line would dampen their philanthropic spirits, the data has shown–at least in the past few recessions–that corporations did not deep-six their charitable instincts despite squeezed profit margins, especially compared with the bravado of endowed private foundations.
How will corporate philanthropy actually fare during this recession-closing-in-on-depression? Despite early indications of confidence, economic realities have begun to temper corporate philanthropic predictions.



