Giving Tuesday 2013 showed increases in donations, number of participating nonprofits, number of traditional and social media stories, and a general increase in awareness. The founders behind the day expressed amazement at how it grew this year.
The hip vibe surrounding crowdfunding is ultra-relevant for nonprofits. It’s not just for the cool new gadget or avant-garde performance event. Rather, crowdfunding is both entirely native to our work and growing exponentially as a source of charitable contributions and alternative business financing around the globe.
The writings of observers like Dan Pallotta suggest that nonprofits shy away from investing in advertising because of pressures to limit their overhead. Ohio State University accounting professor Brian Mittendorf looks at the numbers and finds that nonprofits don’t seem to underinvest in advertising, overhead concerns or not.